Built for CPG founders

Get your
time back.

A dedicated Assistant who understands CPG, backed by a Hub that helps keep your sales, marketing, operations, and follow-ups moving.

U.S.-managed. Philippines-based. Built specifically for CPG brands.

It starts with a 30-minute conversation.

It's all on you.

The founder problem

Your brand is growing. Your to-do list shouldn't grow with it.

Growing a CPG company creates hundreds of small but important responsibilities. A buyer needs a follow-up. A sample needs to ship. A distributor needs information. A demo needs coordinating. Marketing needs organizing. None of those tasks seem enormous on their own. Together, they can take over a founder's day.

Follow-ups wait

A buyer email shouldn't sit unanswered because you're working on something else.

Opportunities get lost

When nobody owns the next step, important conversations disappear into the inbox.

Everything comes back to you

Broker. Distributor. Marketing. Samples. Operations. Somehow you're still coordinating everyone.

Your time gets expensive

You shouldn't spend founder-level time on work someone else can own.

Why The FUN Hub

Support built differently for CPG.

More than a pair of hands. A dedicated Assistant with an entire Hub behind them.

Know CPG

Your team already understands the world of retailers, distributors, brokers, samples, demos, store lists, and growing brands.

One assistant. A Hub behind them.

You work with a dedicated Assistant who is supported by other Assistants, shared knowledge, systems, and mentorship from experienced CPG and AI/data professionals.

More gets done

More execution happens without requiring more of your personal attention.

Set Up a Meeting

Tell us what's taking your time. We'll start there.

What can move off your plate?

More than admin.

Your Assistant can become part of the everyday work happening between sales, marketing, and operations.

Sales & Retail

9
  • Buyer follow-ups
  • Retailer communication
  • Broker communication
  • Distributor communication
  • Sample coordination
  • Store research
  • Demo coordination
  • Foodservice outreach
  • Opportunity tracking

Marketing

7
  • Influencer outreach
  • Content coordination
  • Social scheduling
  • Marketing calendars
  • Asset organization
  • Website updates
  • Partner follow-up

Operations

8
  • Inbox support
  • Calendar coordination
  • Vendor follow-up
  • Research
  • Project tracking
  • Spreadsheet management
  • Document organization
  • Recurring reporting
Tal in a grocery store aisle with Tal's Mediterranean products
Built inside the CPG world

You shouldn't have to teach your support team what CPG is.

The FUN Hub was built by a CPG founder, inside the day-to-day reality of running a brand. So your Assistant already understands retailers, distributors, brokers, samples, demos, and what it takes to grow.

Read the full story
From CPG founders

Built to feel like part of your team.

Daily Crunch
Coro
Double Rainbow
Grown As Food
AllWellO
Hanoon
Roots
MasPanadas
I am (aranth)
Bolani
Tal's Mediterranean
Hey Frey
Wild Wonder

Ready for support that already understands your world?

How it works

Getting started is simple.

You don't need to have everything figured out before we talk.

01

Let's talk

Tell us about your brand, your team, and where your time is going.

02

We build your support

Together, we identify what your Assistant can take over and begin teaching them how your business works.

03

Get things off your plate

Your Assistant begins owning recurring work, projects, and follow-ups while the Hub supports them behind the scenes.

Set Up a Meeting

It starts with a 30-minute conversation.

Off your plate

What gets handled for you.

Without support
  • 47 unread emails
  • Buyer needs response
  • Samples need shipping
  • Distributor follow-up
  • Demo needs confirmation
  • Content calendar overdue
  • Meeting needs scheduling
With your Hub
  • Buyer follow-up
    Complete
  • Samples
    Sent
  • Demo
    Confirmed
  • Distributor
    Waiting for reply
  • Content
    Scheduled
  • Meeting
    Booked

Now you can spend your time on the work that actually requires you.

Let's see what we can take off your plate.

Tell us what's taking your time. We'll help you figure out what can move off your plate.

Set Up a Meeting

It starts with a 30-minute conversation.